Overview

A measurable program to reduce phishing risk

We design and run phishing simulations that are aligned to your policies, business workflows, and risk priorities. The goal is to build a reporting culture, identify high-risk patterns, and demonstrate improvement over time—without creating fear or violating privacy.

Where phishing simulations help

  • Baseline measurement of click, credential entry attempts, and reporting rates
  • Role-based targeting for high-risk functions (e.g., finance, HR, IT, executives)
  • Validation of reporting channels and response workflow readiness
  • Evidence for security awareness and control effectiveness (audit-friendly)
What’s included

Program components you can expect

  • Objective setting and acceptable-use rules
  • Target group and role segmentation
  • Scenario selection and difficulty progression
  • Safe landing pages and user education prompts
  • Campaign scheduling (one-time or recurring)
  • Delivery monitoring (bounces, deliverability, tuning)
  • Reporting workflow validation (how users report)
  • Management-ready reporting and recommendations
Program phases

How we run phishing simulations

A structured engagement designed to be measurable, repeatable, and aligned to your policies and risk priorities.

1) Scope & baseline

Confirm objectives, target groups, acceptable-use rules, and success criteria. Establish baseline click and report rates and identify high-risk roles.

2) Campaign design

Select scenarios, difficulty levels, and delivery channels. Configure landing pages, reporting workflows, and user education prompts.

3) Controlled execution

Launch campaigns in waves to reduce disruption. Monitor delivery, bounces, and user responses; tune as needed.

4) Reporting & improvement

Deliver results, identify trends, and recommend targeted follow-through. Repeat campaigns to validate improvement and reduce repeat offenders.

Reporting & metrics

Clear, audit-friendly results

Core metrics

  • Open rate, click rate, and credential entry attempts (where applicable)
  • Report rate and time-to-report
  • Repeat offender trends and high-risk role groups
  • Scenario difficulty progression and improvement over time

Deliverables

  • Management summary and detailed campaign report
  • Recommendations for policy, process, and awareness improvements
  • Optional anonymised or role-based reporting (as agreed)
  • Evidence package suitable for audit and compliance documentation
Outcomes

What you get from the program

  • Reduced click rates and improved reporting behaviour over time
  • Clear visibility into high-risk patterns and departments
  • Stronger incident reporting workflow readiness
  • Measurable evidence of awareness control effectiveness

Phishing simulations should improve security culture—not create fear or violate privacy. We help you implement programs with appropriate safeguards and clear governance.